[SIDIZ] T50 2nd Generation Brand Film

Hello, this is Studio aim. This project is a brand film for the 2nd generation T50 by the office furniture brand 'SIDIZ'. "THE ORIGINAL STANDARD." Rewriting the standard of a good chair, once again. True to SIDIZ's slogan, we captured the journey of the T50 — a chair that first redefined the standard in 2007 — as it was reborn through the data and voices of 3 million users. Going beyond a simple list of product specs, we focused on delivering the brand's narrative: that today's T50 was shaped by technology born in Korea's first chair research lab and by time accumulated across more than 70 countries. By weaving brand archives, cityscapes, and refined 3D product visuals into a single flow, we gave weight to the message of the "standard." Built on a restrained palette of white and grey with a calm, solid mood, we highlighted the details of the lumbar support and headrest in close-up, completing a cinematic brand film that conveys unwavering support — from moments of deep focus to moments of rest. The most ordinary chair, for everyone: SIDIZ T50. Experience it in the video now. Please look forward to more creative projects by Studio aim in the future :)