[Financial Supervisory Service] Voice Phishing Prevention Campaign – Soccer Edition

Hello, this is Studio aim. This project is a voice phishing prevention campaign film for the Financial Supervisory Service (FSS) — the Football Edition. "Doubt it. Cut it off. Check it." The film is built around sport, a subject that shows these three steps intuitively. Doubting the call, cutting the game short, checking the monitor. We structured the film so that this review process, something everyone takes for granted on the pitch, naturally carries over into a message about what to do when an unfamiliar call comes in. Bold typography cutting across the frame was layered in so that the key words imprint directly on the viewer. The tension built through the crossing gazes of player, referee, and coach was edited to the rhythm of the three steps, completing a campaign film that leaves its message crystal clear within a short runtime. This campaign was produced in two versions: the Football Edition and the Tennis Edition. Doubt it. Cut it off. Check it. Experience it in the video now. Please look forward to more creative projects by Studio aim in the future :)