[Financial Supervisory Service] Voice Phishing Prevention Campaign – Tennis Edition

Hello, this is Studio aim. This project is a voice phishing prevention campaign film for the Financial Supervisory Service (FSS) — the Tennis Edition. "Doubt it. Cut it off. Check it." The film is built around sport, a subject that shows these three steps intuitively. Doubting the call, cutting the rally short, checking the replay. We structured the film so that this review process, something everyone takes for granted on the court, naturally carries over into a message about what to do when an unfamiliar call comes in. Bold typography cutting across the frame was layered in so that the key words imprint directly on the viewer. The ball landing on the line, the player raising a hand to challenge the call, and the chair umpire halting the rally in response — the tension surrounding a single split-second decision was edited to the rhythm of the three steps. That moment on the court then carries over into a single phone call in a living room, completing a campaign film that leaves its message crystal clear within a short runtime. This campaign was produced in two versions: the Football Edition and the Tennis Edition. Doubt it. Cut it off. Check it. Experience it in the video now. Please look forward to more creative projects by Studio aim in the future :) This film was created through human creativity and AI technology.