[Seoul Foundation of Women & Family] Seoul Kids Cafe

Hello, we are STUDIO aim.

This project is an educational video designed to introduce the safety guidelines of Seoul Kids Cafés, operated by the Seoul Foundation of Women & Family, in a way that children can easily understand. Seoul Kids Cafés are public play spaces where children can play freely in a safe environment. We condensed the key safety guidelines into three simple phrases—“Wear, Look, and Wait”—and created a catchy, child-friendly song that children can easily sing along to and remember. The video also features Seoul’s official characters, the Soul Friends, making the safety guidelines more approachable and helping children naturally engage with the content. This project transforms essential safety information into an enjoyable experience that children can sing along to and remember. Stay tuned for more creative work from STUDIO aim.