[I AM SOLO] Gwanghwamun Pop-up Making Film

KT × I Am SOLO Gwanghwamun Pop-up Making Film This project involved the production of a making film for the I Am SOLO Gwanghwamun pop-up, held at KT Onmaji on the first floor of KT West Gwanghwamun. A hyper-realistic “Solo Land” brought to the heart of Gwanghwamun. Based on the world of ENA’s I Am SOLO, the pop-up was designed as an interactive experience where visitors could step into the role of a Solo Land cast member themselves. From creating AI-powered solo profiles with KT technology, to generating hanok-background portraits and traditional scroll-style name images, the space allowed visitors to experience the familiar mood of I Am SOLO in a playful offline format. Character figures, love-fortune cookies, special goods, and on-site event programs further expanded the pop-up into a fully participatory brand experience. The making film captures the process behind the pop-up’s creation: the transformation of the space, the details built into each zone, and the moments where visitors became part of the Solo Land universe. More than a simple event record, this film shows how AI technology, entertainment IP, and offline space can come together to create a memorable content experience. For a brief moment, Gwanghwamun became Solo Land. Studio AIM captured the vivid behind-the-scenes story through its own visual perspective.