MEDIA
June 29, 2026
[Summary]
Halla University's Future Content Research Institute presented how generative AI is changing the media and content industry at the International Conference on Culture and Entertainment Industries.
[Highlights]
Lee Mu-sin, CEO of STUDIO aim, spoke as a presenter at the International Conference on Culture and Entertainment Industries, held June 24โ26 at Sungkyunkwan University's Humanities and Social Sciences Campus.
He took part in the session โField Challenges in the AI Media and Content Industry,โ organized by Halla University's Future Content Research Institute, as a representative of companies using generative AI in real production settings.
In his talk, he shared how AI can be applied from large-scale campaigns through to sustainable content systems.